Why Search Engine Optimization is Six Times More Important than Paid Search

A great post by Paul Allen( managing partner of Infobase Ventures).

Why Search Engine Optimization is Six Times More Important than Paid Search

A friend alerted me to a great article at searchenginewatch.com. The article explains how humans view search results (there is a natural "F" pattern, starting at the top of a page, going down along the left side scanning for keywords, and then going to the right when something catches the eye.) It also reinforces Jupiter Research last December that claims that 6 out of 7 commercial search engine referrals come from natural search engine rankings, and only 1 out of 7 come from paid clicks. So why are so many search engine marketers and agencies only focusing on paid search? Because it is easy and instantaneous. Search engine optimization requires a great deal of technical skill, time, effort, energy, and outreach.

Finally an arcade game worth the money.

It seems like it's been forever since there was an acrade game that was actually worth the money. Well this puppy would certainly pull a great deal of coin out of my pocket.

A virtual Gundam robot arcade game is demonstrated by its developer team staff Hisaharu Tago during a strategy briefing by the president-elect of Namco Bandai Holdings Inc., the soon-to-be joint entertainment company set up by Japanese toy and game makers, Bandai Co. Ltd. and Namco Ltd., in Tokyo Tuesday, Sept. 13, 2005. Facing toward a 180-degree wide screen, the game allows a player to sit inside a cockpit-like room to control a virtual Gundam robot. (AP Photo/Katsumi Kasahara)