A great post by Paul Allen( managing partner of Infobase Ventures).
Why Search Engine Optimization is Six Times More Important than Paid Search
A friend alerted me to a great article at searchenginewatch.com. The article explains how humans view search results (there is a natural "F" pattern, starting at the top of a page, going down along the left side scanning for keywords, and then going to the right when something catches the eye.) It also reinforces Jupiter Research last December that claims that 6 out of 7 commercial search engine referrals come from natural search engine rankings, and only 1 out of 7 come from paid clicks. So why are so many search engine marketers and agencies only focusing on paid search? Because it is easy and instantaneous. Search engine optimization requires a great deal of technical skill, time, effort, energy, and outreach.
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